What people say about working with Simon

Simon is indeed my secret weapon, he helped to transform my world as an entrepreneur & showed me ways to work with things now that I had thought were a distant future.

As my Strategic Alchemist, Simon and I worked on my inner and outer development as an ethical and sustainable entrepreneur both areas are equally as important to create a momentum towards a new future not only for me but others.

Generating new business is not always easy, Simon helped me to be in a space where I could apply myself to my entrepreneurial journey in whole new ways. His influence has helped me to become, be positioned and stand as the magnificent human that I am and always was.. so that others might also see it and value it.

Rachel Sheila Kan

Rachel Sheila Kan
Ecosystem Architect

Sarah Moxom

Sarah Moxom
Founder Phoenix Global

I wholeheartedly recommend Simon Hedley – Strategic Alchemist (truly/ hands down!) for their incisive, intuitive, & multidimensional coaching support in navigating complex marketing & program design challenges. During a moment of overwhelm (when I couldn’t quite process the assignment at hand), their “Pause / Stop / Reset” strategy was a total breakthrough (i.e., both mental recalibration tool & genuine “pattern interrupt”). The way Simon used humor & unexpected juxtapositions was more than comical relief, it actually activated a real neurological reset that allowed me to re-engage from clarity rather than confusion. (As psychotherapist, i can attest to the validity of this powerful brain mechanism in emotional dysregulation).

Beyond mindset, their strategic intuition was razor-sharp. From identifying when the title lacked resonance, to trimming down superfluous language, to distinguishing advanced nuances like brand positioning versus program structuring, Simon’s feedback was both granular & high-level. What stayed with me most was their reframe of this stage as “a strange dance of clarity, testing, frustration, does-it-work, genius” , = a sentiment that turned my own resistance into permission to keep iterating.

If you’re looking for someone who merges strategy, neuroscience, intuition, & humor with mastery, Simon X is who you want in your corner. And here’s the truth: if/ when you truly take heed & apply yourself & integrate his insights (still a workout for me/ he says a lot with a few words, I constantly need to re-read), you’re not just getting support, but you’re really compressing time. His guidance eliminates the guesswork & helps you avoid the common pitfalls that slow so many down, you’ll cut 10x the time it would take to reinvent the wheel in your program, & instead, you’ll move forward with precision, alignment, & real momentum.

Marina
Psychotherapist

Simon is a really interesting person, and takes so much time and passion to understand who you are, what you do and why you do it. Since spending more time with Simon I’ve come to understand his mind better and he’s excellent at breaking down situations and coming up with outside of the box ideas. He’s a lovely person and really does know what he’s talking about.

Casey Gutteridge

Casey Gutteridge
Entrepreneur
Award Winning Photographer & Videographer

Simon is one of a kind – a rare heart-centred very human being and ace mentor who thinks of others long before he considers himself.

We met for the first time at FreshFlow – his event held in September. The person who attended at 9.30 am was quite different from the one who left at 7.00 pm. Simon brings people together. You don’t quite know what to expect yet he transforms or creates something through a seemingly magical process.

Penny Hopkinson

Penny Hopkinson
Franchise Operations Manual Consultant & Coach ★ Author of Manual Magic

Simon is the most intelligent and creative man I know. He enables people to give birth to their vision underpinned by being a wizard with technology. Simon is very connected with a huge heart and is tenacious in his approach, that makes the difference. Simon is a genius.

neslyn watson-druee

Dr Neslyn Watson-Druée, CBE
Executive Leadership

He is one of the most valuable people I have ever met. Simon is an open minded natural leader. If you need a highly committed person, Simon is the right one! Makes the impossible possible.

Stefanie Ambrose
Founder & Creative Director at Taniebrand

If you can assume nothing & expect nothing then perhaps you’ll find what you never knew you could look for.

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